Third Bridge Creative


We are a global team of writers, editors, curators, and visual artists. We provide customized content solutions at global scale for some of the world’s biggest brands and media services.

What we do

Our clients range from huge digital music services to small indie wine labels. Anyone looking to grow their audience with brilliant media is someone we’d like to talk to. Each client is different. We build custom solutions based on a combination of the following core skills:

Writing

Our writers are the best in the business, with bylines in the top magazines and sites in the US. Need a blog post written? We can do that. Need an entire blog? Let us build you one. Note: We are not a content farm. We don’t charge pennies per word for SEO-optimized drivel. We are a far-flung team of award-winning wordsmiths with the highest standards.

Curation

What is curation? It’s choosing the next great song, the next great restaurant, the next great experience. Excellent curation means your playlist, homepage, or recommendation is in good hands. We combine impeccable taste with rigorous data analysis, because after all, you can’t improve on something unless you can measure it, and when it comes to curation, we measure very carefully.

Video

Let’s make movies together! We’ve made hundreds of videos seen by millions of viewers, from animated shorts to interviews with the biggest artists on the planet, like Jay Z, Kendrick Lamar, and Taylor Swift, to name a few. We’ve produced long-form documentaries, bite-sized nuggets, and dozens of original franchises, and we’ve got crews in all the major US markets ready to rock when you are.

Consulting

We’ve been in this business a long time — we know how the sausage gets made. Whether you’re looking to build your own CMS, find sponsors for an awesome concert series, or build a content marketing strategy to amplify your brand voice, chances are we can help. Mmmm, sausage.

What We’ve Done >

Where We’ve Been

We’ve had the pleasure of working with leading brands, major publications, and some of the top digital subscription services. From cover stories for major magazines to branded music festival activations to entire product rollouts, our work has reached millions.

Here are just a few recent collaborators:

What We’ve Done

Dig these examples of some of our favorite campaigns.

Project

Massively Scalable Content Creation

Project

YouTube for Artists

Company: YouTube

Project

The Dowsers

Company: Third Bridge Creative

Project

Through My Eyes

Company: StubHub

Project

Mapping the World of Hip-Hop Samples

Company: WhoSampled

Project

Magnifier

Company: Google Play

Project

Rhapsody TV

Company: Napster

Project

Launch of Kendrick Lamar’s good kid, m.A.A.d city

Company: Google Play Music

Project

Producer's Corner

Company: Rhapsody, Intel, Asus

Project

Moog Documentary

Company: Google Play, Moog Music

Project

Video Series: "Field Trip"

Company: Rhapsody, Film.com, Acura

Who We Are >

Case Study: Launch of Kendrick Lamar’s good kid, m.A.A.d city

Company: Google Play Music

Link: Peep the Media

Goals: Use video, curation and content to drive purchases of Kendrick’s debut album and bring new users into the then-fledgling Google Play Music ecosystem.

Description: Google Play created a variety of original videos — the centerpiece of which was a 15-minute documentary on Kendrick Lamar and Top Dawg Entertainment — that were promoted throughout an album’s life cycle and pushed on a variety of merchandising and marketing channels both by Google and by the artist.

Results/payoff: Kendrick’s album went platinum and established him as a major hip-hop artist, and Google Play achieved a double-digit digital market share on a major release for the first time in its history. Google Play maintained a strong core of hip-hop users, and began to consistently over-index in that genre, opening the door for future opportunities with other artists. The centerpiece video has been viewed over 500,000 times, to date.

< Back To What We’ve Done

Case Study: Rhapsody TV

Company: Rhapsody

Link: Peep the Media

Goals: Market Rhapsody to non-subscribers and engage current subscribers via original videos

Description: Rhapsody TV launched in 2009 with a suite of video franchises that were highly engaging yet easy to produce. Today, this approach is common. Back then, it was ahead of its time. Artists ranging from Taylor Swift to Diplo to Mick Fleetwood to David Guetta appeared on Rhapsody TV.

Results/payoff: Today, Rhapsody TV is integrated throughout Rhapsody’s product suite and is a core feature of the service. Rhapsody’s Youtube Channel has more than 11k subscribers and over 7.5m views, and the service now has thousands of unique videos as part of its original content library.

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Case Study: Mapping the World of Hip-Hop Samples

Company: WhoSampled

Link: Visit Site

Goals: Create fun, visually compelling, editorially driven media to drive engagement on social channels and demonstrate the value of WhoSampled’s best-in-class dataset.

Description: WhoSampled maintains the world’s largest user-generated dataset of song samples. To reach a targeted audience of hip-hop fans, we used the site’s data to tell stories about relevant artists (Kanye West, A Tribe Called Quest), working with a team of writers, illustrators, and designers to create multiple pieces of content, each customized for specific social channels.

Results/payoff: The campaign provided a unique take on these very popular subjects, while the dozen pieces of related content were promoted over the course of multiple weeks, generating significant engagement across WhoSampled’s social channels and content blog.

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Case Study: Moog Documentary

Company: Google Play, Moog Music

Link: Peep the Media

Goals: To document and grow the longstanding creative collaboration between Google and Moog Music and, in turn, to create original content for the Google Play store, driving engagement, brand loyalty, and audience growth.

Description: Pioneering synthesizer manufacturer Moog Music and Google have a track record of groundbreaking collaboration, including the famed Moog Doodle, which remains one of the most beloved Doodles. We documented the creation of that Doodle, and developed and executed a collaborative contest that paired user-developed Moog synthesizers with groundbreaking musicians such as El-P from Run the Jewels, Primus and electronic music pioneer Carl Craig. This resulted in new, original music from those artists along with multiple video assets, including a short-form documentary.

Results/payoff: The exclusive reinterpretations of classic tracks from El-P and Primus demonstrated Google’s devotion to cutting edge musical experimentation, and was provided as a free download to Google Play’s tens of millions of users, creating new, loyal users for Google Play and a greater international awareness of the Moog Music brand.

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Case Study: Video Series: “Field Trip”

Company: Rhapsody, Film.com, Acura

Link: Peep the Media

Goals: Create original branded content to drive ad revenue, delight sponsors, and engage an audience of music-lovers.

Description: “Field Trip” was a six-episode original video series produced for Rhapsody, sponsored by Acura. Piloting an Acura from L.A. to SXSW, we shot each episode at a musically significant locale along the way, interviewing Smashing Pumpkins at a storied mansion in Hollywood, Panic at the Disco at the music store where they played their first show in Las Vegas, and more.

Results/payoff: “Field Trip” was viewed over 60,000 times on YouTube, and delivered millions of impressions for Acura across the Rhapsody and Film.com newtworks.

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Case Study: Through My Eyes

Company: StubHub

Link: Peep the Media

Goals: Create original video content to engage StubHub site visitors as well as extend the brand and drive engagement on social platforms.

Description: StubHub wanted to experiment with creating original content specifically for local markets, beginning with San Francisco, for a pilot project called StubHub Go. In addition to a local SF music blog, Third Bridge was hired to produce an original video series called “Through My Eyes,” featuring local musicians taking viewers on a tour of their favorite Bay Area spots.

Results/payoff: We produced six episodes of “Through My Eyes,” and over a hundred blog posts. The content was promoted on StubHub’s social channels, and helped to shape the service’s strategy around delivering city-specific media.

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Case Study: Producer’s Corner

Company: Rhapsody, Intel, Asus

Link: Peep the Media

Goals: Create original branded content to drive ad revenue, delight sponsors, and engage an audience of music-lovers.

Description: “Producer’s Corner” was an original shortform video series produced for Rhapsody, sponsored by Intel and Asus. The series profiled nine different producers, from beatmakers like AraabMUZIK to troublemakers like Andrew W.K. to indie rock icons like Phil Ek. We shot at each of these artists home studios, in New York, L.A., San Francisco, Seattle, and Grass Valley, CA.

Results/payoff: “Producer’s Corner” received over 80,000 views on YouTube and was promoted across Rhapsody’s ad network, generating millions of impressions for Intel and Asus.

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Case Study: Magnifier

Company: Google Play

Link: Visit Site

Goals: Drive awareness for the impending launch of Google Play Music, establish a working relationship with key content owners, and signal Google’s commitment to music

Description: We worked with a team of designer, engineers, creatives and content specialists to conceive, execute and maintain a curatorial blog that provided free music for Google users. Featuring a mix of video, playlists, and editorial features, it helped to develop new artists as well as reintroduce users to old favorites.

Results/payoff: Millions of Google users downloaded hundreds of tracks over the course of a year, and the blog provided an indispensable discovery platform for our users that set the stage for the launch of Google Play Music. It established collaborative relationships with key content owners, and the specific recurring campaigns that we developed were integrated into the Google Play Music service.

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Case Study: YouTube For Artists

Company: YouTube

Link: Visit Site

Goals: Evangelize YouTube’s work with the artist community through magazine-style articles and interviews.

Description: We work with YouTube’s marketing and communications teams to translate artist success stories into compelling narrative features. Each week, our top-shelf team of writers crafts rich editorial featuring data visualization and interviews with some the biggest artists on the planet.

Results/payoff: Recent work includes spotlight features on The Chainsmokers, Gorillaz, Solange, Migos, Luis Fonsi, Dua Lipa, Marshmello, Bonobo, and more. Articles have been featured in YouTube promotion and marketing materials.

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Case Study: The Dowsers

Company: Third Bridge Creative

Link: Visit Site

Goals: The primary goal of the Dowsers is to be a viable independent music site with its own dedicated audience and revenue streams. Additionally, the site serves as content marketing for our agency, providing a destination for us to show off the kind of work we do for our clients, as well as a platform for team members to demonstrate their skills.

Description: Published by Third Bridge Creative, The Dowsers is the first magazine devoted exclusively to the playlist experience. It’s a new era, and people consume and think about music differently than they did even 10 years ago. So just as Pitchfork or Rolling Stone focus on the album or single experience, The Dowsers creates, collects, and reviews playlists.

Results/payoff: The Dowsers has been integral in marketing our firm. It both advertises our core product and provides our users with a compelling playlist and editorial experience. Hundreds of thousands of users have visited our site; tens of thousands of them have saved our playlists; we’ve worked with artists such as Odesza and War on Drugs in crafting artist-curated playlists; and we have tens of thousands of social followers.

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Case Study: Massively Scalable Content Creation

Link: Visit Site

Goals: Deliver the absolute best-in-class editorial and curation, serviced by a global team of top-tier creatives. Provide comprehensive project and staffing management. Create custom workflows to deliver massive quantities of writing and playlists. Do all of the above at standards that vastly exceed those of so-called "content farms."

Description: Some of our clients have massive content needs: creating hundreds of playlist a week, or writing and editing a novel’s worth of copy in five days. Often, they need to scale their content operations dramatically on a tight timeline. And finally, for all kinds of practical reasons, they would prefer that our work for them remain anonymous. For these clients, we are ghosts in a massive machine — curating, cataloging, copy-writing. We merchandise their wares like an army of silent assassins.

Results/payoff: It’s no exaggeration to say that we’ve delivered tens of thousands of discrete pieces of content to our clients over the years — album and book reviews, artist bios, playlists, product copy, band Q&As, etc. If you’ve been delighted by a piece of curation on a digital music service, there’s a reasonably good chance we’re responsible for it.

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Sam Chennault

Co-Founder, Chief Executive Officer

Sam has shared tequila with Nas, bummed a smoke from El-P and been scolded by Chuck D. He once saw P. Diddy land on a beach in Miami while wearing a jetpack. In between these major life accomplishments, he's worked as the merchandising lead for Google Play Music, the managing editor for Rhapsody, and the music editor for Miami New Times. He possesses a unique understanding of how people interact with music in the digital space, and an instinct for building outstanding content and a great user experience.

Garrett Kamps

Co-Founder, Creative Director

Garrett Kamps once had his mom pose as a journalist so she could meet Rod Stewart. Also, he was an executive at Rhapsody, where he led efforts to build the service’s global suite of curation products from the ground up. He’s been a writer, editor, product manager, and team leader for over 10 years. His music journalism has appeared in such publications as Billboard, Spin, Deadspin, and Village Voice. He lives in San Francisco. He doesn’t use Facebook.

Jen Guyre

Director of Operations

Jen Guyre was technically curating festivals before she could drive, gaining a front row music education working for Concerts East in her teens and early 20s. From there it was Production + Music Programming at MTV, and then all things metal for Rhapsody. Writing for The Aquarian, AOL, and eMusic and DJing ‘80s nights and Hair Metal Happy Hours while working in New Media at Roadrunner Records, Jen traded NYC for SF to become the Global Content Production Manager at Google Play, helping build the business from the ground up, and later switched to Merchandising Lead For Music Subscription in the Americas before leaving SF for LA and joining the Third Bridge team.

Philip Sherburne

Contributing Editor, Europe

Philip Sherburne has been writing about electronic, experimental, and underground music since the late 1990s. He is a contributing editor at Pitchfork. Previously, he was senior contributing editor at SPIN and editor of Beatport's news blog, and his work has appeared in The New York Times, Slate, Interview, Departures, The Wire, Resident Advisor, Frieze, Parkett, and many other publications. Born in Portland, Oregon, he has lived in Europe since 2005—first in Barcelona, then Berlin, and now Barcelona once more.

Maura Johnston

Contributing Editor, US

Maura Johnston is a writer and editor who teaches journalism at Boston College. She has written about music and culture for The New York Times, The Boston Globe, Time, Billboard, and Rolling Stone, and she has spoken about technology and the entertainment business at Audi-O-Rama, South by Southwest, and the CASH Music Summit. She lives in Boston with her cat, Nuno.

Stuart Berman

Contributing Editor, Canada

Stuart Berman is a Toronto-based writer and editor who’s currently a regular contributor to Pitchfork and the CBC Radio pop-cultural affairs program, “q". He is also the author of two books on Toronto music history — This Book Is Broken: A Broken Social Scene Story (House of Anansi, 2009) and Too Much Trouble: A Very Oral History of Danko Jones (ECW Press, 2012).

Lauren Tabak

Images, Moving and Still

Lauren Tabak is a filmmaker and photographer. From 2011 — 2014, she managed Original Content Development for Google Play, and for 5 years prior to that, at Rhapsody. Her work has been featured on Pitchfork, Spin, NPR, Funny Or Die, The Guardian UK, USA Today, The Washington Post, Slate and other places one might go to be entertained on the internet.

Doug Wallen

Contributing Editor, Australia

Doug Wallen lives in Ballarat, Australia. He's Music Editor of the fortnightly magazine The Big Issue and was formerly editor of Australian music bible Mess + Noise. He writes about music regularly for Rolling Stone, FasterLouder, The Age and Australian Book Review.

Stephanie Garr

Contributing Editor

Stephanie Benson Garr is a writer and editor based in San Francisco. As the managing editor for Rhapsody, she helped shape the service’s voice and led its editorial team. She has also written for publications such as Spin, AOL, Guitar Player, and Yoga Journal.

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